  Sara Lee-owned underwear brand Wonderbra is set to launch a new range called Deep Plunge in February 2005. This is to suit 'risque' tops and dresses but will offer support. The range follows the increasing trend into revealing clothing. There is to be a number of styles in the range, including a bra that is transparent in the middle and has extremely low cups but still gives the 'push-up' effect. Playtex marketing director Herve Baily says the launch will be supported by significant marketing spend, with the campaign likely to appear on television. 
