  The Pitch The first piece of information that an editor should see in your media kit is your “pitch” letter. This letter needs to immediately grab the editor’s attention. It should be typed or printed on a letter-quality computer printer in black and on standard-sized 8.5” x 11” stationery. Address it to your contact because editors typically disregard “blind” or “cold” letters. Media Releases or Articles Include a press release or feature article in your kit. Describe what you do in detail and provide the editor with enough newsworthy material to enable him or her to write a story about you directly from the release. The press release should also be typed or printed on a letter-quality computer printer in black on your letterhead stationery. Business Card Include your business card. Your business card should contain your name and title, company name, address, phone, fax, and/or any other communication avenue open to you e-mail or other. You should clip (not staple) it to the top left-hand corner of the “pitch” letter, or at the top left-hand corner of the press release, if you have decided against enclosing a “pitch” letter.
Your Background Include a brief description of your background, accomplishments and education. It should be printed on your letterhead in the same manner as the “pitch” letter and the press release. Include the name of your contact as a header or title, in larger type, at the top of the page. Indicate that this is your background profile or biographical profile.
Photos Your photos or slides can support the press release and create a more compelling story. Use color and black and white photos if possible. Testimonials A testimonial sheet should be a one-page collection of quotes from anyone who has praised you or your work and is willing to publicly support it. Again, use your letterhead for the testimonials. Data Sheet A data sheet should contain all of the important statistics about you including your height, weight, hair color, eye color, date and place of birth.
Print it on letterhead with “Data Sheet” centered in bold at the top of the sheet. (Frequently used by Performing Artists. ) Folder Create a vivid folder to hold all of your press materials and should be simple in design—perhaps with your logo and contact information. The folder size should be 9” x 12” with an insert on the right or left-hand side for your business card. (c)2003 Bullhorn Media. Courtesy www.bullhornmedia.com 
