  Coffee count: XX Coffee tasting session Oooh, I am officially a coffee junkie. I was at Starbucks this evening, reading the papers when one of the waiters (partners, they call it) asked me if I wanted to join their coffee tasting session. It sounds interesting so I said yes. They must have seen me a million times at the shop alone and they were being nice I suppose. They were having the house blend mild for me and another customer to taste. There is an art to drinking coffee, akin like wine tasting (oooh, how socialite). First, you smell the coffee aroma (close the cup 3/4 and smell it) Second, you slurp your coffee.
At Starbucks it is the way to drink coffee. Not sipping your coffee quietly like a prissy. hehe. Why you might ask? Because the coffee is hot, by slurping coffee, you get the liquid spread out in the mouth, hence less of a chance to burn yourself. Third, you taste the coffee. Well Duh. I cant really remember what was the fourth step. I think it was how to drink your coffee with biscotti and or cake.
there was also some discussions on how to brew your coffee and the different types of coffee available at Starbucks. This coffee tasting session is quite a smart marketing technique. Educating your customers about your product or the product in general will actually build up loyalty to your product. If your customer knew your product very well, its advantages, disadvantage (if you let them know), there is a very good chance that the customer will go for a product that they know intimately rather than a competitors. Starbucks should hire me as their spoke person. 
